The Trademark Team at Olive & Olive recognizes that
our client's good name may be their greatest asset.
Brand recognition and advertising, whether in
traditional media, on store shelves, or in cyberspace,
drives sales. Our professionals know how the system
works, know how advertising and marketing work, and know
the importance of protection.
We opened the first trademark practice in the
Research Triangle area of North Carolina and provided
trademark advice and information to universities,
businesses, lawyers, and governmental bodies from the
North Carolina Secretary of State to the General
Assembly. Today we actively manage more than twenty-four
hundred client brands-not just words, but everything
from bottle designs to visual images and domain names,
and from business brands to university and tribal
Trademarks are not an afterthought at Olive &
Olive. From the moment a client considers a new
business or a new product line or service, we are there.
We help select marks and trade dress that will stand out
in the crowd and avoid infringement issues, and protect
the marks and images once they are selected. We provide
advice and counsel on brand identity, trade dress, and
packaging development. We help protect the copyrights
in packaging, advertising, websites, and other materials
that are developed to support the brand. We provide
counsel on issues in advertising and sweepstakes law,
and cyber law.
As markets develop, we assist with licensing - from
franchising (whether as franchisor or franchisee) to
traditional royalty arrangements-with the know-how that
looks out for pitfalls and the guidance that helps our
clients reap long-term rewards. If infringement occurs
or is threatened, we offer experience in the Trademark
Office's opposition and cancellation procedures, domain
name resolution, mediation and other alternative dispute
resolution processes, as well as litigation.
Through it all, our clients find that we couple our
legal acumen with a very practical business sense,
focused on the bottom line. Trademarks are a business
asset: we treat them like one.